ALTA Training & Coaching Inc., led by Certified Maxwell Leadership Trainer, speaker and Coach, MasterClass Trainer and Master Executive, Dr. Alireza Sharifi, is a premier provider of executive coaching and corporate training solutions based in Toronto, Canada. Specializing in leadership development, mindset and emotions, and transformative soft skills, ALTA Training and Coaching empowers organizations to unlock their full potential.
Dr. Sharifi’s innovative methods combine decades of expertise with a tailored approach, helping leaders and teams achieve measurable growth and lasting success. At ALTA, we inspire excellence, foster resilience, and drive meaningful change for professionals and organizations striving to lead in today’s competitive landscape.
ALTA Training & Coaching Inc., led by Dr. Alireza Sharifi, empowers leaders and organizations with expert executive coaching and corporate training. Specializing in leadership, mindset, and soft skills, ALTA drives growth, resilience, and lasting success.
ALTA empowers professionals with leadership mastery, mindset growth, and transformative coaching for lasting success.
At ALTA, our vision is to be the leading transformation experts, creating lasting change for individuals, executives, and organizations.
We aim to equip, educate, and empower organizations, executives, entrepreneurs, business operators, managers, supervisors, employees, and other professionals to achieve the highest levels of mindset and emotional mastery, develop exceptional leadership competencies, and unlock their full potential to deliver superior results in today’s highly complex, dynamic, and competitive business world.
Our mission is to create, facilitate, and accelerate transformation and positive lasting change for organizations and professionals seeking to achieve their ultimate purpose through enhancing their knowledge, skills, and competencies. We empower executives and teams to master key leadership skills, enhance their careers, and elevate their businesses to the next level. We achieve this through well-proven and systematic Individualized, Interactive, and Innovative training and coaching methodologies in the minimum time possible.
At ALTA Training & Coaching, our work is grounded in a powerful set of values that drive everything we do — from executive coaching to corporate training and leadership development. These values form the acronym PRIME, reflecting our commitment to professional excellence, authentic connection, and sustainable results. Here’s what PRIME means to us:
Excellence through Presence and Standards
We bring a high level of emotional intelligence, presence, and competence to every interaction. Whether working with senior executives or entire teams, we uphold the highest professional standards, ensuring trust, clarity, and consistency in every engagement.
Authentic Human Connection
Authentic Human Connection We believe that meaningful transformation begins with respect. We honor each individual’s journey, culture, and potential — creating psychologically safe environments where people feel seen, heard, and valued. Respect is at the heart of every relationship we build.
Aligned Actions and Strong Ethics
We lead with transparency and sincerity. Our clients trust us because we do what we say, and we say what we mean. From coaching sessions to strategy rollouts, integrity guides our decisions, ensuring authenticity and accountability.
Results-Driven Contribution That Lasts
We focus on delivering measurable, real-world outcomes. Our programs are not just inspiring—they’re actionable and designed to produce tangible shifts in mindset, communication, leadership, and performance. We are here to make a difference, not just a presentation.
Results-Driven Contribution That LastsGrowth Mindset and Continuous Learning
We don’t settle for “business as usual.” At ALTA, we embrace change, challenge outdated patterns, and cultivate adaptive thinking. We’re committed to our own growth so we can better lead, train, and empower others on their journey of transformation
Dr. Alireza Sharifi is a visionary leader and transformation expert dedicated to empowering professionals, executives, and organizations to achieve their full potential. With a career spanning decades, Dr. Sharifi has established himself as a trusted authority in personal development, leadership coaching, and business transformation. His ability to seamlessly blend psychological insights, leadership strategies, and actionable tools has enabled countless individuals and teams to achieve breakthrough results and drive sustainable growth.
Renowned as a certified MasterClass Trainer and multiple best-selling author, Dr. Sharifi is celebrated for his engaging, results-driven approach. His methodologies are practical, effective, and tailored to meet the unique demands of today’s dynamic corporate environment. Whether leading boardroom discussions, conducting workshops, or delivering keynote speeches, he inspires confidence, fosters innovation, and equips leaders to navigate complexity and create impactful change.
Dr. Sharifi’s expertise is backed by an impressive array of qualifications and certifications, reflecting his commitment to continuous learning and excellence:
Through his vast knowledge and proven expertise, Dr. Sharifi continues to inspire and equip leaders and organizations to achieve exceptional results and lead with purpose in today’s ever-changing world.
What does it truly take to build a successful business in a new country?
This book is a collection of inspiring success stories from Persian immigrants who went through a wild ride to make their dreams of running successful businesses come true in Canada.
They faced severe blows, extreme shocks, earth-shattering incidents, and monumental roadblocks on their journeys to success. They experienced not one, not two, but at least three major setbacks before eventually achieving their share of success.
Different Journeys, Common ChallengesWhat never ceases to amaze the reader is how similar their stories are.
Whether they ultimately became a body shop owner or an NLP trainer, they had to overcome common challenges, including:
Throughout these seemingly different stories, you will notice that they all took bold steps at decisive moments in their lives after immigration.
They CHOSE to move outside their comfort zones and DECIDED not to let challenges defeat them.
They fully accepted that there is no royal road to success and that the path toward their goals would be paved with bumps and holes.
The Mindset Behind Their SuccessThey came to believe that mindset is everything when you want to achieve your dreams—and that each person must take 100% responsibility for their thoughts, feelings, and actions.
Through their stories, you will discover the importance of:
Get inspired by these stories and learn that by believing in yourself, strengthening your self-awareness, and acquiring the necessary hard and soft skills, you can become unstoppable on your journey toward your desired success.
And who knows? Maybe someday, you will get to share your own success story in a book like this.
Because success in a new country begins with the courage to believe, choose, and take action.Transforming Anxiety and Stress Through the Body’s Natural Healing Power
What if your body has a greater ability to heal itself than you have been led to believe?
Go on an incredible spiritual journey in this eye-opening book, which explores the body’s remarkable capacity for healing.
A Modern Approach to Anxiety and Stress
Anxiety and stress have become widespread problems in today’s fast-paced world. In response, many people turn to different healing practices in search of lasting results.
In this book, our contributing authors share their knowledge, perspectives, and approaches:
Reclaiming Your Role in Healing
When we receive a diagnosis from a medical professional, we are often so overwhelmed that we give up our sense of control over our health and well-being.
But the truth is that we may have more influence over our health and lives than we have been led to believe. That belief is at the core of understanding the body’s capacity to heal itself.
The Connection Between Emotions and the Body
By identifying the emotional roots of illnesses, we can explore the body’s healing potential.
Although healing can be complex and deeply personal, meaningful changes can sometimes happen in a single moment.
HEAL explores the connection between science and spirituality and demonstrates how our thoughts, beliefs, and emotions can affect our overall well-being and ability to recover from illness and injury.
Inside This Book, You Will Explore:
Transform Anxiety into Vital Energy
Traditional healing modalities have helped people for thousands of years, but life in the twenty-first century presents new and complex challenges.
A modern and stressful world requires a modern approach to managing anxiety—particularly given the established connection between chronic stress and numerous physical and mental health conditions.
The contributing authors of HEAL offer different paths to help you transform anxiety into vital energy and develop a more empowered relationship with your health and well-being.
The journey toward healing begins by recognizing the connection between your mind, body, emotions, and beliefs.
Leadership in Dynamic Organizations
Understanding Leadership Behaviour in Volatile, Uncertain, Complex, and Ambiguous Markets
How can leaders remain effective when organizations, industries, and working environments are constantly changing?
Leadership is one of the key elements that contributes to an organization’s survival, health, and competitiveness.
For many decades, researchers have studied leadership effectiveness by examining leaders’ traits, characteristics, values, needs, attributes, and behaviours. More recent studies have also brought the importance of leadership situations to the attention of leadership writers and researchers.
The Need for a New Leadership Typology
Although many scholars and researchers have studied leadership styles, there is still no clear typology of leadership behaviour that fully explains how leaders operate within dynamic and constantly changing work environments.
In other words, the role of organizational leadership styles has not been adequately explained within dynamic firms and industries.
A Dynamic Capabilities Perspective
This book examines business organizations through the new lens of Dynamic Capabilities, also known as the Dynamic Capability View.
It explains the characteristics of key organizational resources and capabilities before introducing the major types of leadership behavioural styles required within dynamic organizations.
The Two Dimensions of Leadership Behaviour
The findings presented in this book suggest that leaders’ behaviours can be defined according to two primary criteria:
TRC Orientation includes:
Together, these dimensions provide a clearer way to understand how leaders behave and make decisions in rapidly changing organizations and industries.
Why Leaders Adopt Different Behavioural Styles
The book also explains why managers adopt particular behavioural styles within dynamic organizations and industries.
The reasons behind each leadership style are explored using four principal criteria:
Who This Book Is For
This book is designed for:
Understanding Leadership in a New Era of Business
It is hoped that this book will help leadership and management scholars, writers, practitioners, and students better understand the nature of leadership in a new era of business.
Its purpose is not only to contribute to the existing body of knowledge but also to help enhance organizational performance in today’s highly volatile, uncertain, complex, and ambiguous markets.
Because dynamic organizations require leaders who can balance tasks, relationships, and change.